BUSINESS APPLICATIONS & PLATFORM INTELLIGENCE
During my time at Microsoft I worked on a variety of things from shipping features, building and managing icon repositories, and even branding new teams and organizations within Microsoft. The BAPI organization had approached the Power BI team to create a brand that encompassed everything with the Cloud and Enterprise group within Microsoft.
This included a multitude of enterprise-level business products that were managed in the cloud. The most notable thing about these products was that they all were "connected" and worked in unison together to perform certain functions and therefore needed to be visually represented as so. As you will see the color palette from this project is derived from the many products within the cloud and enterprise.
The idea of unity involves bringing things together to form one. It also relates to how things work with each other, similar to a cog inside a piece of machinery. This direction will also emphasize relationships in regards to how things move and operate in a forward thinking manner. Think networking and connectivity as this will encompass all the BAPI products.