Business Applications & Platform Intelligence
Develop a brand identity for an internal organization within Microsoft called BAPI (Business Applications & Platform Intelligence) that encompasses six different products. This organization was going to be spinning up quickly and was anticipated to build more products under them so the goal was to build an identity that would scale appropriately.
The requirements for this identity project weren't too difficult to work with but there was a bit of hiccup in terms of process as there was already identity being built out by another deisgner for the BAPI Women's organization that was intended to be related to this identity but it far too feminine in regards to visual execution to directly influence the BAPI brand. Therefore, I was tasked with building something that could scale and influence the BAPI Women's organization and could also standalone.