Assembly was a comprehensive online platform where global makers connected and collaborated to create software services, websites, and mobile apps, managing processes and mitigating needs from start to success. When they approached Focus Lab, they lacked an ownable identity and an engaging web presence.
Their existing brand lacked storytelling around their values and extensive platform capabilities. And their gear mark misled people to associate them with manufacturing. Focus Lab’s challenge was to create and build a full branding and web experience that captured the interpersonal aspect of the platform, simplified a complex subject, built trust of the target audience, and gave robust life to the overall visual experience. All work completed while at Focus Lab.
"Our rebrand and new homepage resonated and helped us connect with new members. To the tune of 60% growth in signups from the Assembly homepage."
– Matt Deiters, Founder & CEO of Assembly